The iconic annual Virgin Active Ride Joburg challenge, hosted by the City of Johannesburg, took place over the weekend of November 11th and was another hugely successful event. 2024 was the 26th running of the event.
This year we attended the Virgin Active Ride Joburg MTB events leading up to the road race to show our support and see a few industry leaders at work. At this year’s MTB challenge, Liqui Moly South Africa was the lubricant sponsor and set up an impressive bicycle maintenance workshop, wash bay, accessory, and fan wear outlet.
Liqui Moly helped many cyclists prepare to conquer the incredible network of mountain bike trails within Steyn City’s exclusive walls! Steyn City offered cyclists a choice of three routes with different difficulty and distance levels: a 10 km, 25 km, or 50 km route.
The hidden Gem that is Steyn City was almost washed out on Saturday as heavy rains made it tough on all the competitors and for Liqui Moly, as the mud-caked riders and bicycles returned to base. After collecting medals, a large queue began at the entrance of Liqui Moly’s massive setup, both riders and bicycles requiring a lot of cleaning!
The event has always been a great family day, with lots of kids taking part on Saturday and the serious seeded riders taking part in the 25 and 50-km races on Sunday.
Liqui Moly really pulled out all the stops in their support of the event, showcasing their full bicycle product range, which even includes products to clean and care for muddy shoes and helmets.
It was a true team effort by Liqui Moly, the service crew being made up of seemingly everyone who works for this vibrant company, from marketing, sales, workshop, and so on.
Everyone got their hands dirty trying to help the kids prep, service and maintain their bicycles. Melicia Labuschagne (Managing Director Liqui Moly SA) was running up and down making sure everything was running smoothly, especially because the heavy rains made conditions difficult.
Liqui Moly is not new to the bicycling market but they continue to work incredibly hard to support events such as this, showcasing the extensive range of products available to SA cyclists. Liqui Moly’s support is vital to the survival and success of many events, Managing Director Melicia Labuschagne not only works hard to ensure things run smoothly but also takes part as a competitor. It’s this hands-on approach that makes Liqui Moly such a respected force in South Africa.
